How We Work
IGR provides lotteries with independent and objective research concerning players, non-players, potential players, games, advertising messaging and effectiveness, and all other marketing tools needed to ensure maximized sales and profits in an ethical and socially responsible manner.
Creating and sustaining a relevant brand, motivating the largest potential audience to play, evaluating current practices, and delivering actionable research with specific guidance on increasing playership, sales, and profits while retaining the core player base is what we do.
IGR has developed proprietary research tools that for the first time can deliver real time sales and demographic information to lottery decision makers.
Our Philosophy
Philosophically, IGR strives to bring added value to every facet of a project. In addition to our deep experience, the value that IGR contributes as part of the deliverable to our clients includes state-of-the art market research capabilities and consumer retailing expertise, as well as an on-going understanding of the evolving lottery/gaming landscape.
IGR works closely as a partner with our clients to gain alignment for objectives and a concise understanding of data application and utility. IGR research is conducted to gain more than just initial insight or historical perspective of program effects over time. Information from IGR is focused and is generated to create a forward-looking knowledge platform that can be utilized for business development and optimization.
Trend Research
IGR reinvests a portion of its profits each month to develop and understand player and non-player attitudes and behavior over time. IGR makes sure it stays abreast of general consumer trends and external economic and social elements that often impact game play behavior. As a result of a substantial national database of information collected over the past 18 months, IGR can help lotteries understand how behaviors and attitudes within their state compare to industry norms.
Voice of the Consumer (VOC)
As a team of experts in the lottery business, coupled with extensive experience in lottery research and supported by the best marketing and consumer research company in the country, IGR has developed superior tools for listening to consumers and understanding their attitudes and behaviors.
We are independent, expert consultants, who represent the "voice of the consumer" (VOC), bringing the most crucial determinant of a lottery's success into the the decision making process.